Programs and Initiatives
B.R.U.S.H Art Initiative
The BRUSH Initiative is a King Drive BID-led program that empowers local artists to transform vacant storefronts and underutilized spaces into vibrant public art.
Focused on visual storytelling, healing, and neighborhood pride, BRUSH connects creatives with business owners to reimagine the corridor through murals, window displays, and community-driven design.
By activating these spaces, the initiative not only uplifts local talent but also enhances the visual identity and economic vitality of Historic King Drive. BRUSH reflects the BID’s ongoing commitment to placekeeping, creativity, and inclusive revitalization.
Corridor Cares
King Drive Corridor Cares is the Historic King Drive BID's clean, safe, and maintenance initiative dedicated to preserving the beauty and vibrancy of the district. Powered by two local workforce partners, this team provides ongoing street maintenance, litter removal, beautification, and corridor upkeep while creating 10 employment opportunities for community members.
More than a maintenance program, Corridor Cares is an investment in both people and place—ensuring that King Drive remains safe, clean, welcoming, and reflective of the pride that defines our historic corridor. Through this work, we are creating pathways to employment while enhancing the experience for businesses, residents, and visitors every day.
King Drive BID Scholars Internship Program
The King Drive BID Scholars Program is a paid experiential learning program that empowers high school and college students to gain hands-on experience in marketing, economic development, and community development while directly contributing to projects that shape Milwaukee's Historic King Drive corridor.
The program also partners with local colleges and universities to host externs pursuing studies in urban planning, placemaking, and community-centered development. Through mentorship, professional exposure, and real-world projects, scholars develop valuable skills while helping build a vibrant, inclusive, and prosperous King Drive for future generations.
Fuel The Drive
Fuel the Drive is a micro-grant program sponsored by PNC Bank, provides direct assistance to businesses located within the Historic King Drive BID. The program helps businesses strengthen their operations by supporting four key areas: Technology, Marketing, Legal Services, and Accounting.
Designed to reduce barriers and build business capacity, Fuel the Drive connects entrepreneurs with resources that support long-term growth and sustainability.
Please note: Funding is limited and grants are not guaranteed. Businesses are encouraged to contact the Historic King Drive BID directly for current availability, eligibility requirements, and additional program details.
King Drive Loan Fund
The King Drive Loan Fund is a low-interest financing program that provides loans of up to $10,000 to support businesses located within the Historic King Drive BID. Offered in partnership with North Shore Bank and WWBIC, the fund helps businesses invest in operational needs, building improvements, and structural repairs that strengthen long-term sustainability.
The program is designed to help businesses access affordable capital while encouraging continued investment along the King Drive corridor.
Conditions apply. Businesses that are not eligible include liquor stores, early childcare centers, tobacco retailers, and payday loan establishments.
Funding is subject to eligibility requirements. Contact us for additional information, current availability, and application details.
King Drive BID Tours
King Drive BID Tours offer an immersive experience that brings the rich history, culture, art, and architecture of Historic King Drive to life. Explore the corridor on foot, by trolley, on your own, or with one of our guided experiences as you discover the stories, landmarks, and people that have shaped one of Milwaukee's most significant cultural destinations.
Whether you're a resident, visitor, school group, or organization, each tour is thoughtfully curated to showcase the district's historic buildings, public art, and lasting impact on Milwaukee's past, present, and future.
Interested in a private experience? Contact us to schedule a customized tour tailored to your group, interests, and timeline.